Because 'Photo-Mechanical Reader' just don't cut it...
Michael S. Hart is the man largely credited with creating the first electronic book - in 1971. He typed his first e-book, the Declaration of Independence, while a student at the University of Illinois. Hart typed the text into a computer (a huge Xerox mainframe computer in the Materials Research lab), and sent out a message on ARPAnet (the fore runner of the internet), and announced it was available to download. Six people took him up on the
offer. The world's first e-book was born.
Or how about a 1939 Plexiglass Pontiac? Although, I don't know why.