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Friday, November 03, 2006

I think companies are counting on it.

Unused gift cards are the new billion-dollar business.

Believe it or not, there's a worse gift than a mashed-potato-scented candle. One unfortunate Consumer Reports survey respondent received such a present last holiday season. But consider this: Giving a gift card can be a bigger waste of money. That's one of the findings in our recent Holiday Shopping poll. The Consumer Reports National Research Center surveyed 1,000 adults about holiday shopping habits. Here are our major findings: