This year's Super Bowl commercials will run between $2.5 million & $3 million per 30 second spot. We got yer car commercials, beer commercials, chip commercials, cell phone commercials, and even one for the U.S. Census Bureau.
But one commercial making quite a stir won't air during the Super Bowl. And the company is getting exactly what's its not paying for: publicity. The best kind.
Even inside the tiny verge of homosexual hook ups, few had heard of it, but a homosexual dating web site has scored big with rejection: CBS won't air Super Bowl ad from 'Mancrunch.'
CBS says it's simply a matter of money. The network couldn't verify the homosexual website's credit worthiness to pay for the $2.6 million dollar per 30 second ad.
"A rep for Mancrunch claims the company has the money and even offered to pay cash upfront for the commercial. CBS tells EW the network has no record of such an offer."
And GLAAD - being the CAIR of same-same concupiscence - declared the rejection of Mancrunch's ad to be queer because CBS did accept an ad about a Heisman Trophy winning QB from the uber-conservative Christian Focus on the Family advocacy group.
Although GLAAD didn't juxtapose a complaint against any other ad accepted by CBS, GLAAD rationalized that this obviously means CBS is like, you know, uh, homophobic. Or something.
Of course, all of this would've never made the light of day if this decision was made about a tax service or clothing line or soft drink, but rump ranger rodeos are the tizzy fit du jour these days and send the daytime cackle fests into overdrive.
Gee, I wonder who's playing in the Super Bowl??
